Naughty U character inspires to be Naughty.be Funny.be You.
Naughty U was initially started on Facebook and coincidence is that it was founded on April 1 on Facebook. As the day itself is treated as funny day, the character is also having same behavior.
Who We Are
It all began in the year 2015, April 1st. We knew one Uncle who used to crack funny jokes and makes us smile always. I used to follow same and repeat them with friends. The person became so famous within our group that we planned to have a Facebook page for jokes and fun and kept the name as Naughty Uncle.
Later we noticed that the name sounds more Naughty than it deserves to, hence we changed to Naughty U whose motto is Be Naughty, Be You.
The character evolved from an Uncle to a Superhero, and the mascot was designed.
As we crossed 250K likes on Facebook, we planned to have our own E-commerce merchandise and hence launched the site https://naughtyu.com.
Currently, we have customer base across India and Android app for same.
Behind the scenes
To start the kids range of products. Expansion plan are on the cards to have few more shipping locations to make faster products delivery.
After starting with the Mens and Boys tees we have successfully started the range for Girls and Women categories. The complete range consists of custom designed clothing range for females, including Jeggings, leggings, Jeans, tees, tops, and accessories.
Evolution from Naughty Uncle to Naughty U took place during this phase and the Superhero was born. The character speaks in itself. Fun, joy and love is our aim.
Launched FB page and started the ecommerce site for online shopping. The start included only men T-shirts, hoodies, jackets, polo tees and accessories.